Luminous Residential

We created a new platform for the experience economy

Expertise

Strategy, Design, and Development

Platforms

Web, Tablet, Phone

Deliverables

UI, UX, Development

People get into their cars to have memorable experiences, not buy stuff

As a modern brick and mortar merchant, you’ve either been decimated (or are on your way to being decimated) by Internet commerce. A recent stat predicted 150,000 (find accurate citation) physical-space retailers will be closing their doors in the next five years. It’s just so easy to order stuff online and have it shipped directly to your home. In many cases, within two days!

The answer? Sell experiences first, products and services second!

Brands that focus on delivering a memorable experience first with the products and services playing a supporting role are the winners. Even big brands like Lululemon, REI are building flagship stores into education and activity centers instead of cramming the floorspace with uninspired displays of stuff.

Here are some examples of the myriad options we’re seeing these days from retailers of all sizes:

  • Cat cafes (Coffee and cats anyone? Yes, please!)
  • Candle-making workshops
  • Craft distillery tours
  • Charcuterie design experiences
  • Haunted mansion murder mystery events
  • Blacksmithing experiences
  • Cooking classes
  • Goat yoga
  • Virtual wine tastings

Sell experiences first,
products and services second.

As a modern brick and mortar merchant, you’ve either been decimated (or are on your way to being decimated) by Internet commerce. A recent stat predicted 150,000 (find accurate citation) physical-space retailers will be closing their doors in the next five years. It’s just so easy to order stuff online and have it shipped directly to your home. In many cases, within two days!

The global market for experiential retail is roughly $8 Trillion dollars. This number includes all of sports, entertainment, travel, and dining and it’s a lot of cheddar! But we believe that the “long tail” experiences marketing rivals the tracked number from those big categories. This includes the myriad small venues, off-kilter entertainment venues, classes and workshops

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The global market for experiential retail is roughly

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