Experiences App

We created a new platform for the experience economy

Expertise

Strategy, Design, and Development

Platforms

Web, Tablet, Phone

Deliverables

UI, UX, Development

Mediocre retail is dying

Traditional brick and mortar merchants have been decimated by Internet commerce and changing consumer shopping behavior. Hundreds of thousands of traditional retail stores have closed as people continue to use the happy convenience of buying their stuff online and having it rapidly shipped to their doorstep. In some places, it’s not crazy to drive past gutted malls that look like dystopian wastelands!

Call it a retail apocalypse or a renaissance, but we have to call it what it is, a huge change in retail experience norms.


The answer? Sell experiences first, products and services second!

Brands that focus on delivering a memorable experience first with the products and services playing a supporting role are the winners. Even big brands like Lululemon, REI are building flagship stores into education and activity centers instead of cramming the floorspace with uninspired displays of stuff.

Here are some examples of the myriad options we’re seeing these days from retailers of all sizes:

  • Cat cafes (Coffee and cats anyone? Yes, please!)
  • Candle-making workshops
  • Craft distillery tours
  • Charcuterie design experiences
  • Haunted mansion murder mystery events
  • Blacksmithing experiences
  • Cooking classes
  • Goat yoga
  • Virtual wine tastings

The answer? Sell experiences first, products and services second!

Brands that focus on delivering a memorable experience first with the products and services playing a supporting role are the winners. Even big brands like Lululemon, REI are building flagship stores into education and activity centers instead of cramming the floorspace with uninspired displays of stuff.

Here are some examples of the myriad options we’re seeing these days from retailers of all sizes:


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The global market for experiential retail is roughly

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